By Julie Rekai Rickerd

Toronto – Canada


PhotoMichael Jackson And Bubbles By Jeff Koons









Philanthropists and long-time contemporary art collectors Eli and Edythe Broad have joined the ranks of the Private Museum founders in a very big way.  Their museum, The Broad, is a U.S.$140 million, 120,000 square-foot building designed by Diller Scofidio + Renfro in collaboration with Gensler in downtown Los Angeles.  Its two floors of gallery space and collection storage vault are the to the almost 2,000-piece Broad collection of postwar and contemporary art.  The storage vault has special viewing windows through which the works in the collection not on display or out on loan to other museums can be seen.


Apart from the rotation of its permanent collection, The Broad also showcases special exhibitions of the works of artists such as Jasper Johns, adding additional examples of his works to those that are in its collection.   Among the countless “greats” in the permanent collection are Joseph Beuys, Alexander Calder, Keith Haring, Jenny Holzer, Donald Judd, Jeff Koons, Yayoi Kusama, Julie Mehretu, Takashi Murakami, Robert Rauschenberg, Ed Ruscha, Cindy Sherman, Frank Stella, Christopher Wool, and Cy Twombly to name just a very few.


As Mr. Broad said at the museum’s opening on September 20, 2015, “Edye and I are delighted to welcome everyone to this museum, and we are excited to share the contemporary art in our collection with the public.  We are pleased to offer free general admission so that affordability isn’t a criterion to see the art.  We have been deeply moved by contemporary art and believe that it inspires creativity and provokes and stimulates lively conversations.  We hope visitors from Los Angeles and around the country and the world visit and are similarly enriched by this art”.


In addition to free general admission and advance reservation of timed tickets online free of charge, The Broad offers a free mobile app accessible on Apple and Android smartphones as well as wifi-enabled,  portable electronic devices that can be downloaded from the museum’s website below and from mobile device app stores.  It offers information about The Broad and its collection by featuring audio, video and descriptive text about it, the artworks and artists on view, and free self-guided audio tours.  It can also be used to reserve, view, and redeem tickets to the museum.


The Broad and its vast collection is a rare gem among both public and private museums.


Address:  221 South Grand Avenue, Los Angeles, California 90012 Tel: 213-232-6200


Hours:     Tuesdays and Wednesdays: 11:00 AM – 5:00 PM

                 Thursdays and Fridays:       11:00 AM – 8:00 PM,

                 Saturdays: 10:00 AM – 8:00 PM

                 Sundays:    10:00 AM – 6:00 PM


General Admission: Free






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