Harper’s Bazaar – Gwyneth Paltrow is sitting at the head of a long table outside her office at Goop’s headquarters in Santa Monica, an environment done up in shades of gray and white where Sweetgreen abounds, and arrays of self-improvement books and organic snacks are organized with military precision. In shorts, a loose top, and bare feet, Paltrow is talking about how her kids, 15-year-old Apple and 13-year-old Moses (with Coldplay frontman Chris Martin), relate to her public persona.

“I think they understand fame very well,” she says. “My son said to me the other day [after] he was out with his best friend and his family, ‘Mom, people are so different when you’re not there.’ He was like, ‘Fame is a really strange thing.’” The 47-year-old Paltrow is a celebrity in the classic mold—her every gesture radiates movie star. But she is also a celebrity in the contemporary mode: a brand. Goop, which began in 2008 as a newsletter, has grown into a 250-person lifestyle empire that churns out a robust stream of content, including a twice-weekly podcast; hosts regular summits; has created fashion, beauty, and fragrance lines; and now has its own Netflix show…

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